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Senior Digital Content Analyst (6 months)
Herndon
VA
Computer Services
IT
11/20/2018

Seeking a US Military Veteran, National Guardsman, Reservist and/or Military Spouse for a Senior Digital Analyst position. Hands-on creation and integration of digital web assets for responsive websites, landing pages (some lead generation forms) + quantifying outcomes. A Bachelor’s + 4 years with website promotion creation/ placement/ management are required.
Responsibilities: Veteran Military
  • Take publishing, UX + technical ownership of Private Pay websites.
  • Work in tandem with internal + external teams to drive improved UX + CX.
  • Liaise with key business and technology teams (understand business and marketing goals) to ensure stylized, integrated and aligned solutions are created
  • During the design and concept phases of complex web projects, gather and define project requirements, provide usability and interaction design recommendations
  • Design and deliver mock-ups, wireframes, and interaction designs that lead to intuitive user experience
  • Develop personas, customer journeys, storyboards and screen flows
  • Analyze web requests and use the enterprise CMS to create page layouts or build new web sections
  • Provide web metrics to report on site visitor trends and site usage, using Adobe Analytics or Google Analytics
  • Provide subject-matter expertise on information design, online accessibility and usability best practices
  • Develop A/B testing of web content to maximize traffic conversion.
  • Implement analytical tags throughout the website.
  • Utilize SEO/SEM analytics for continuous improvement of page content, metadata, keywords, and layout
Requirements: Veteran Military
  • US Veteran, National Guardsman, Reservist or Military Spouse.
  • Bachelor’s degree
  • 4 years with website promotion creation/placement/management AND
    • 3 years analyzing web data + building reports/custom dashboards via Google Analytics + Adobe Analytics
    • 2 years using a Content Management System (CMS), like AEM; and A/B testing (Optimizely, Adobe Test + Target)
  • OR Equivalent combination of education + experience, Certificates + Licenses: Google Analytics, Adobe Test + Target
  • 5+ years being an innovative Web producer, Web manager or Webmaster, plus hands-on HTML, CSS, JavaScript, PHP
  • In-depth experience publishing with content management systems (Drupal, AEM, WordPress, etc.).
  • Marketo (marketing automation), Salesforce; Adobe Creative Suite (Photoshop and Illustrator).
  • Extensive knowledge with SEO best practices and tag management (Tealium)
  • Successful track record interfacing and communicating across cross-functional teams with an ability to translate business needs in to polished Web and graphic design solutions.
  • Good knowledge of user experience, site usability requirements and overall great design sense.
  • Strong time management and organizational skills. Attention to detail is absolutely critical
Preferred Qualifications:
  • User Experience (UX) and Usability best practices. Enterprise-level Web Content Management Systems
  • Project management tools like JIRA, Microsoft Project or SmartSheet. Paid media campaigns (online + offline)
  • Working knowledge of Web Analytics, including dashboards and reports

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